Welcome to Truly Forever Bridal!
Lela and Bo Haas acquired Truly Forever Bridal, previously known as Jon’s Bridal, in June of 2016. They embarked upon a complete interior remodel to provide brides a relaxing, stylish atmosphere in which to find the dress of their dreams. In August 2018, the business expanded to open a second location in downtown Sarasota. Both stores offer top rate service, but each has a unique touch.
Our flagship store in Tampa is the largest bridal store in the state of Florida with literally rows upon rows of weddings dresses from a wide range of designers, features numerous dressing rooms and viewing areas, and a large collection of special occasion dresses, accessories and more. Our Tampa location offers stunning, quality designer bridal gowns as low as $500 that specializes in selling gowns directory from our collection off the rack. With a 20+ year history of providing bridal gowns in this location, Truly Forever Bridal is committed to continuing to serve brides with unparalleled service that provided memories for years to come.
Our intimate, couture location in Sarasota is about creating a quieter setting and offers more of the couture lines from the top designers, with wedding dresses starting at $1300, with an emphasis on special ordering the gown of your choice. The boutique atmosphere of our Sarasota salon provides the perfect location for the bride and her wedding party to enjoy the occasion of selecting her gown for her special wedding day. The spacious dressing rooms and gown viewing areas are tailored to celebrate our brides and their guests.
Reservations are required at this time. Please call the salon to reserve your spot! Same day reservations may be available, please call the salon to find out our schedule. Having a reservation ensures you have the undivided attention of an expert stylist who can have everything ready for you upon your arrival and devote 90 minutes exclusively to you.
We are proud members of the following industry group professionals:
Meet Our Team
Every bride has her own style, body type, and dreams in mind. Our incredible team from the owners to store manager to stylists are trained with the expertise in assisting the bride to find the perfect gown no matter your style, body type, and budget. We understand and recognize not how these dresses look in magazines, but how they look on real women with real bodies. We know how to accentuate your best features and make you feel stunning. As a result, when you look back on your wedding pictures 10, 20, 30 or even 50 years down the road, you will still love your dress and how incredible you looked in it on your big day! If you'd like to get to know more about our team, check them out below.