Welcome to Truly Forever Bridal!
Lela and Bo Haas acquired Truly Forever Bridal in June of 2016. They embarked upon a complete interior and exterior remodel to provide brides an elite and couture atmosphere to find the dress of their dreams. In August 2018, Truly Forever Bridal opened a second location in downtown Sarasota. Both stores offer an ultimate experience, but each has a unique touch.
Our Tampa location is the largest bridal boutique in Florida! In fact, we offer the largest selection of "off the collection" dresses. This means that our brides can walk out of our boutique with her dream dress in hand. Our selection of bridal gowns constantly changes as we bring new and unique styles in daily. Most days we have over 1,000+ dresses in our boutique! Our endless collection of gowns ranges from size 2 to 32 and come in a variety of styles for you to choose from. Our private label gowns are created directly from our designers with you in mind. Each piece is unique and of the highest quality. We also offer formal wear, mother of the bride dresses, flower girl dresses, and accessories to finish the look.
Our intimate location in Sarasota offers couture lines from top designers. In Sarasota, we specialize in ordering the gown of your choice. The boutique atmosphere of Truly Forever Bridal Sarasota provides the perfect location for the bride and her guests to celebrate selecting the gown for her special day. And with the spacious dressing rooms and gown viewing area, there's plenty of room for all!
Reservations are required at this time. Please call to reserve your spot! Same day reservations may be available, call to inquire about the schedule. Having a reservation ensures you have the undivided attention of an expert stylist who can have everything ready for you upon your arrival and devote 90 minutes exclusively to you.
Meet the Owners
Every bride has her own style, body type, and dreams in mind. Our incredible team, the owners, store managers, and stylists, are experts in assisting our brides find the perfect gown no matter your style, body type, and budget. We understand and recognize not how these dresses look in magazines, but how they look on real women with real bodies. We know how to accentuate your best features and make you feel stunning. As a result, when you look back on your wedding pictures 10, 20, 30 or even 50 years down the road, you will still love your dress and how incredible you looked in it on your big day!